Mr Green

Since 2019, the Mr Green gambling site is a part of the large gambling and betting company William Hill Plc. William Hill Plc is based in London, England and listed on the London Stock Exchange.


The Swedish company Mr Green & Co AB was created in 2007 by Fredrik Sidfalk, Henrik Bergquist and Mikael Pawlo. At that point Sidfalk and Bergquist were already well-known names in the online gambling business, having co-founded Betsson together with Anders Holmgren in 2001.


Mr Green Casino quickly carved out a niche in the online casino market by offering games from a multitude of different game developers and running a blog filled with unusual and innovative campaigns.


The Mr Green Casino was operated by Mr Green & Co AB´s Malta-based subsidiary Mr Green Ltd, while technical development was carried out by the parent company in Stockholm, Sweden.


Nasdaq Stockholm listing

In late 2016, the Listing Committee of the Stockholm Nasdaq granted Mr Green & Co AB the right to a public offering on the Stockholm Nasdaq stock exchange. This made it possible for Mr Green & Co AB to move its listing from the Swedish mid-size AktieTorget market to Stockholm Nasdaq.


In November 2016, Nasdaq announced that the small-cap company Mr Green & Co AB (short name: MRG) had started trading its shares on the main market of Nasdaq Stockholm, becoming the 76th company to list at Nasdaq´s Nordic markets in 2016.


In December 2017, Mr Green & Company AB was moved to the Mid Cap segment of Nasdaq Stockholm. In May 2018, the company formally changed its name to MRG.


In 2019, MRG was removed from Nasdaq Stockholm as MRG was acquired by William Hill PLC.

Acquisition by William Hill Plc

After making a public offer, the gambling giant William Hill Plc acquired MRG (formerly: Mr Green & Co AB) for £242 million in early 2019. In March that year, William Hill Plc appointed Patrick Jonker CEO of Mr Green Ltd and Managing Director of William Hill International.


William Hill Plc is currently utilizing the Mr Green brand alongside their own William Hill brand and their Euregrand casino brand.


Examples of game developers that deliver casino games to Mr Green Casino: NetEnt, Microgaming, IGT, Yggdrasil, Thunderkick, ELK Studios, Quickspin, BetSoft, RabCat, Just for the Win, GamesLab, Gamevy, Fuga Gaming, Play ´n GO, Playtech, Merkur, Electric Elephant Games, Red Tiger, Aristocrat, Core Gaming, Relax Gaming, Iron Dog Studios, Felt Gaming, Blueprint, Pragmatic Play, Realistic Games, SG Digital, 1×2 Gaming, Lightning Box, Push Gaming, Big Time Gaming, Push Gaming, and Inspired Gaming.


NetEnt, Evolution Gaming and Extreme Live Gaming are present in the Mr Green Live Casino.


The Mr Green Sportsbook was launched in 2016, powered by the platform provider Kambi. The following year, the Mr Green Sportsbook Version 2.0 was unveiled, featuring a BettorLogic partnership.


In 2017, bingo and keno products were introduced on the Mr green gambling site through a partnership with CozyGames.