BVEP Welcomes Visitbritain's Strategy For Business Tourism But Calls For More Detail
The Business Visits and Events Partnership (BVEP) has welcomed the inclusion of market plans for business tourism as part of VisitBritain's three year strategy to grow inbound tourism to Britain.
The strategy, which was launched by the Secretary of State for Culture, Media and Sport, the Rt Hon Maria Miller MP, also acknowledges that business tourism is a significant component of international tourism to the UK and is performing strongly. It states that events boost Britain's image overseas and business travellers are a ready audience for activity that promotes an extension of their stay in Britain for leisure activity.
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